'MENTION'

MENTION is a brand campaign I created, which aims to encourage men aged 18-25 to connect with their emotions and mental health, and speak out about their problems. For this particular pitch, MENTION collaborated with the Premier League, using football as a way to get them to talk about their feelings. MENTION also understands football is not the main common hobby amongst this target audience, and plans to also collaborate with the Gaming, Music industry etc... in the future.