DADS'n'PADS

DADSnPADS is a campaign I have designed and created for my university project, I decided to do a 'collaboration' with Always (Sanitary products brand), to encourage dads to open a conversation with their daughters about periods. The campaign aims to break the taboo of speaking about periods within households between fathers and daughters. The main asset and incentive for the campaign is to create a free guide book and Kit box that includes sanitary pads that the target audience can collect for free from any supermarket. The guide book is a humorous, light-hearted yet informative guide to periods and how to open a conversation with daughters. It has a combination of illustrations alongside large text to help grasp information quickly yet effectively.